What is the difference between cashback and a free bet?

Cashback returns a percentage of your net losses as either real money or bonus funds. A free bet allows you to place a bet without using your own money but you only receive the winnings rather than the stake if it wins.

Do I need to opt in to cashback promotions?

This varies by bookmaker. Some cashback offers are automatically applied while others require you to opt in before placing qualifying bets.

Is cashback offered as real money or bonus funds?

Cashback can be issued as either real withdrawable cash or as bonus funds that carry wagering requirements. Real-cash cashback is the superior option.

Are cashback promotions available to existing customers?

Yes. Cashback promotions are predominantly aimed at existing customers rather than being limited to new sign-ups.

Can I benefit from cashback at more than one betting site?

Yes. You can hold accounts at multiple UK-licensed betting sites and take advantage of cashback promotions at each simultaneously.

What should I do if my cashback is not credited correctly?

Contact the bookmaker's customer support team with your account details, the relevant promotional terms, and a summary of your qualifying bets.

Responsible Gaming

Gambling Should Be Entertainment, Not Income

At London's Secrets, we believe gambling should only ever be enjoyed as a form of entertainment. Betting should never be viewed as a way to make money, pay bills, or solve financial problems. Only gamble with money you can afford to lose, and always play for fun within your means.

Age Verification

In the United Kingdom, you must be 18 years of age or older to gamble legally. We take age verification seriously and verify the identity and age of all players before allowing access to our platform. If you are under 18, please do not attempt to register or place bets.

Warning Signs of Problem Gambling

If you experience any of the following, you may be developing a gambling problem. Please seek help immediately:

Chasing losses — Trying to win back money you've lost by gambling more
Hiding gambling activity — Keeping your gambling secret from family and friends
Loss of control — Unable to stick to limits or stop when you want to
Neglecting responsibilities — Missing work, school, or family obligations due to gambling
Gambling to escape problems — Using gambling to cope with stress, anxiety, or depression
Financial strain — Borrowing money or getting into debt to fund gambling
Increasing stakes — Needing to bet more money to get the same excitement
Mood changes — Becoming irritable or anxious when unable to gamble
Failed attempts to quit — Repeatedly trying and failing to stop or reduce gambling

Self-Help Tools & Safer Gambling Features

Most reputable betting sites offer tools to help you maintain control of your gambling:

Deposit Limits — Set a maximum amount you can deposit within a specific time period (daily, weekly, or monthly)
Loss Limits — Limit the amount of money you're willing to lose over a set period
Reality Checks — Receive notifications reminding you how long you've been gambling
Time-Out/Cool-Off Period — Take a break from gambling for a set period (hours to weeks)
Self-Exclusion — Voluntarily exclude yourself from betting for a longer period (weeks to years)

We encourage you to use these tools to maintain responsible gambling habits. Contact our customer support team to activate any of these features on your account.

Get Help — Support Organizations

If you're struggling with problem gambling, professional support is available. Here are trusted organizations that can help:

United Kingdom

GamCare — Free, confidential support and information
Website: www.gamcare.org.uk
Helpline: 0808 8020 133 (free, 24/7)
GamStop — National self-exclusion scheme for online gambling
Website: www.gamstop.co.uk
Self-exclude from all licensed UK operators
Gamblers Anonymous — Support meetings and peer help
Website: www.gamblersanonymous.org.uk

Other Countries

Australia — Gambling Help Online
Website: www.gamblinghelponline.org.au
Canada — Responsible Gambling Council
Website: www.responsiblegambling.org
United States — National Council on Problem Gambling
Website: www.ncpgambling.org
National Helpline: 1-800-522-4700
Germany — Bundeszentrale für gesundheitliche Aufklärung (BZgA)
Website: www.bzga.de

If You Need Help, Reach Out Today

Problem gambling can affect anyone, but support is available. If you or someone you know is struggling with gambling, please don't hesitate to contact one of the organizations above. Seeking help is a sign of strength, not weakness.

Your wellbeing is our priority. If you believe you have a problem with gambling, please speak to someone today.