Privacy Policy
Last Updated: January 2026
London's Secrets ("we," "us," "our," or "Company") operates the londons-secrets.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using londons-secrets.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
- Personal Data: Name, email address, IP address, and any other information you voluntarily provide through contact forms or newsletter signups.
- Cookies: We use cookies and similar tracking technologies to monitor activity on our site.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, browser type, and device information.
- Affiliate Tracking: We collect data related to affiliate links and referrals to track commissions and site performance.
2. How We Use Information
We use the information we collect for the following purposes:
- To improve and optimise our website functionality and user experience.
- To conduct analytics and monitor site traffic and performance.
- To track affiliate referrals and calculate commissions from partner casinos and betting sites.
- To send you updates, newsletters, and promotional content (with your consent).
- To respond to inquiries and provide customer support.
- To comply with legal obligations and enforce our Terms of Service.
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Used for retargeting and promotional purposes.
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling essential cookies may impact site functionality.
4. Third-Party Links
Our website contains links to external casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We encourage you to review their privacy policies before providing any personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.
5. Your Rights
Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of your personal data.
- Right to Rectification: You can request correction of inaccurate data.
- Right to Erasure: You can request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You can restrict how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to marketing communications and profiling.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Affiliate tracking cookies are typically retained for up to 90 days. You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We will respond to your request within 30 days. If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).